A tool that allows businesses to promote their local presence through paid advertising on Google’s search results pages and Maps, presenting information such as contact details, hours, and customer reviews. An example includes a sponsored listing appearing at the top of search results when someone searches for a specific type of business nearby.
This form of advertising enhances visibility to potential customers actively seeking related products or services, increasing the likelihood of driving targeted traffic and conversions. Its historical context lies within the evolution of local search optimization and the growing importance of mobile search for finding nearby businesses.