These are curated collections, typically released annually, that combine the anticipation of the holiday season with the allure of cosmetic and skincare products. Each calendar contains a series of numbered compartments, one to be opened each day leading up to a specific holiday, usually revealing a miniature or full-sized beauty item.
The appeal lies in the element of surprise and the opportunity to discover a range of products from various brands or a specific beauty house. This format allows consumers to sample new items, build a collection, or enjoy daily moments of self-care during a celebratory time of year. The tradition borrows from advent customs, transforming the countdown into a beauty-focused experience.
