The organization functions as a nexus for professionals involved in land development, brokerage, and related industries within the Austin metropolitan area. It serves as a forum for collaboration, advocacy, and the dissemination of information relevant to the regional property market. A specific instance of their work includes facilitating discussions between developers and city planners to address infrastructure needs in emerging neighborhoods.
Its significance stems from its role in shaping local policy and promoting sustainable urban growth. Benefits include providing members with access to market research, networking opportunities, and continuing education programs. The historical context reveals its evolution from a smaller industry group to a prominent voice in civic discourse, influencing decisions on zoning regulations and transportation initiatives.