The organization in Georgia that sets standards for ethical business behavior and monitors marketplace activities can assist consumers in resolving disputes with companies. It acts as a trusted intermediary, providing information and resources to help individuals make informed decisions and avoid potentially fraudulent or unethical businesses. This entity operates as a non-profit, funded by its accredited members.
The significance of this organization lies in its ability to foster trust and transparency in the marketplace. By providing a platform for dispute resolution and maintaining a database of company ratings and reviews, it empowers consumers and incentivizes businesses to operate ethically. Its historical context involves a long-standing commitment to combating fraud and promoting fair business practices, adapting to evolving market dynamics and consumer needs over time.