A string of characters that, when applied during a purchase from a particular manufacturer, reduces the total cost for the buyer. Such a mechanism allows consumers to obtain items or services at a lower price than normally advertised. A common example includes alphanumeric entries applied during online checkout processes.
These promotional tools are essential for driving sales and customer acquisition. Historically, they appeared in printed media such as newspapers, and they now exist prevalently in the digital domain. Their utilization provides immediate economic advantages to consumers and can also improve brand loyalty by fostering a sense of value and exclusivity. They are employed to encourage first-time purchases, reward existing customers, and clear out older inventory.
