A tangible marketing method, the practice involves sending physical promotional materials to a targeted audience through postal services. Examples include postcards, brochures, catalogs, and letters delivered directly to potential or existing customers’ mailboxes, often focusing on a defined geographic area or demographic.
This approach provides a personalized and memorable way to connect with individuals, cutting through digital noise. Historically, it has been a cornerstone of advertising, offering a high degree of control over messaging and targeting. Businesses can leverage this method to build brand awareness, drive traffic to physical stores or websites, and generate leads by delivering customized offers and information directly into the hands of their desired audience.
