The term signifies an establishment that serves hamburgers and alcoholic beverages, often with a theme centered around zombies or the undead. It typically denotes a restaurant or bar that has incorporated a specific aesthetic, menu items, and overall atmosphere reflecting this concept. An example would be an eatery with menu items named after zombie movie characters, along with creatively themed cocktails.
These themed restaurants represent a specific business model catering to niche interests, providing an experience that goes beyond just dining. Their success relies on creating a memorable and immersive environment, appealing to customers who appreciate both the food and drink offerings as well as the specific horror or fantasy genre being represented. The concept builds on the increasing trend of themed dining experiences, providing a unique and engaging option compared to traditional restaurants.
