A beverage combining vegetable juice with caffeine and artificial sweeteners, this product aims to provide a low-calorie energy boost. It leverages the perceived health benefits of vegetable consumption while catering to consumers seeking enhanced alertness and focus. Examples include canned and bottled formats, often marketed alongside other health-conscious products.
The appeal lies in its attempt to bridge the gap between health drinks and energy beverages. Proponents suggest it offers a more nutritious alternative to traditional energy drinks, potentially providing vitamins and minerals alongside a caffeine kick. The historical context involves the growing consumer demand for healthier, lower-calorie options within the expanding energy drink market.
