This term refers to the dissemination of informal or unverified information, often of a personal or sensational nature, specifically focused on Sri Lanka and presented in the Sinhala language. It encompasses a range of content, from celebrity rumors and political speculation to social commentary and local events, all tailored for a Sinhala-speaking audience. As an example, reports about the personal lives of prominent Sri Lankan figures, shared via social media platforms in Sinhala, would fall under this category.
The significance of this type of reporting lies in its accessibility and cultural relevance to a large segment of the Sri Lankan population. It can act as a powerful tool for shaping public opinion, influencing social trends, and providing an alternative perspective on current affairs, although often lacking journalistic verification. Historically, such forms of communication have thrived through word-of-mouth and informal networks, and now flourish in the digital age through online platforms and social media.
