A service provider within the tourism sector offers customizable travel itineraries. Clients can select specific components of their trip, such as flights, accommodations, tours, and activities, independently, allowing for personalized travel experiences. For instance, a traveler might choose a specific airline and hotel combination, while opting for independent exploration rather than structured group tours.
This approach to travel planning provides flexibility and control to the traveler, catering to individual preferences and budgets. Historically, travel agencies often offered pre-packaged tours. The evolution towards this customized model reflects a broader trend in consumer demand for personalized experiences and a greater access to information, empowering travelers to design trips according to their specific needs.