Planet Fitness is known for its unique approach to the gym environment, which includes offering free pizza on the first Monday of each month, often referred to as “Pizza Monday.” This is a regularly scheduled event at many Planet Fitness locations.
The intent behind providing pizza, along with other treats such as bagels, is to foster a non-intimidating and welcoming atmosphere, particularly aimed at attracting casual gym-goers and those who might feel uncomfortable in more hardcore fitness environments. This strategy has been part of Planet Fitness’s brand identity and marketing approach since its early expansion.