The concept offers a selection of prepared-to-order items, emphasizing recently harvested produce, flame-broiled cooking methods, and blended beverages. Offerings typically include a variety of salads, wraps, grilled proteins (such as chicken, fish, or plant-based alternatives), and fruit-based drinks. A common example might feature a grilled chicken salad with mixed greens, a veggie wrap with hummus, and a strawberry-banana smoothie.
These types of food service offerings are gaining traction due to heightened consumer awareness surrounding healthy eating and sustainable sourcing. The appeal stems from the perception of increased nutritional value, reduced processing, and support for local agricultural practices. Historically, the rise parallels the growth in demand for organic food and farm-to-table initiatives.