The phrase describes a specific data collection method: a survey conducted by America Online (AOL) involving individuals who use the internet. It indicates that the data or findings presented originate from a study where participants were recruited from, or otherwise identified as, users of the internet services provided by AOL. For example, a statement like “According to data gathered from a questionnaire distributed via AOL to its users” exemplifies this.
Such surveys were significant, particularly during the rise of the internet, as they offered insights into the behaviors, preferences, and demographics of an emerging user base. In the early days of the internet, AOL held a substantial market share, meaning its surveys could provide a valuable, albeit potentially biased, snapshot of the broader internet population. Understanding the origin and context of data helps to assess its reliability and applicability in the present day, considering changes in internet demographics and the evolution of survey methodologies.
